My TikTok Experiment: Week Five 6K-40K Growth
In this podcast and YouTube series, I’m sharing my journey on TikTok.
This is week five: 6,000 followers to 40,000 followers.
In this episode, I share the top 7 things I’ve learned from growing my TikTok account from 0 to 40K followers in 5 weeks.
Listen on iTunes, Spotify or watch on YouTube.
In this episode, I cover:
- The types of content that have gone viral on my TikTok account
- The power of creating series on TikTok
- How strangers quickly become a community based on mutual interests on TikTok
- How to deal with mean comments on TikTok
- How to come up with content ideas on TikTok
- How the TikTok algorithm works
- Why you shouldn’t take down your TikTok videos (and the only times when it’s ok to take down)
- How to effectively use the “duet” feature (an example that led to 88K views and 950+ shares on one duet post)
- How to create a “hook” in the first 3 seconds of your TikTok
- Speculations and actionable TikTok tips
- Do hashtags actually work on TikTok?
- Why you should create original sounds on TikTok
All episodes from TikTok Growth Series:
- My TikTok Experiment: Week One 0-3K Growth
- My TikTok Experiment: Week Three 3-6K Growth
- My TikTok Experiment: Week Five 6K-40K Growth
- My TikTok Experiment: 0 to 350K Followers | 5D Video Storytelling Strategy for 2021
I’m also sharing how TikTok has impacted my business and the deals that I’ve closed thanks to my consistent presence on the platform and intentional, strategic outreach to potential partners.
I’ve never said this about any other social media platform before, but here it goes: If your business / personal brand doesn’t get on TikTok now, you’ll regret it a year from now. There are still so many people who are held back from joining the conversation… which means opportunity for you to become a thought leader in your niche!
Don’t think TikTok is the right audience for you? Check out this article on AdWeek that eliminates any concern about TikTok audience being “too young” for your brand.
TikTok Is Growing Up, and So Are Its Users
More millennials are finding their way to the Gen Z-dominated app
“According to Comscore, which only tracks users 18 and over, the percentage of U.S.-based TikTok users age 18-24 fell from 41.1% in January to 35.3% in April, a 5.8% drop. During that same time period, the share of 25- to 34-year-olds rose from 22.4% to 27.4%, and the 35-44 demographic grew from 13.9% to 17.1%.” – AdWeek That means that more and more 24-44 year olds are becoming active users of TikTok, which represents the demographic with buying power not just for themselves, but for their entire households. More and more bloggers and Instagram content creators are choosing TikTok over Instagram as their platform of choice (including myself) – the element of discovery, the reach and video storytelling capabilities there are unparalleled, creating a whole new level of trust with your audience.To get started on TikTok, download this free PDF.
Watch this episode on YouTube.
For more, download this free guide to getting started on TikTok.
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