Tips For Starting, Growing and Monetizing a Podcast | 11 Lessons I’ve Learned From 500K Downloads, 230 reviews, 225 episodes and $150K

In this episode, I share the top lessons I’ve learned so far from starting, growing and monetizing a podcast.

We cover:

• Why I started a podcast and my intention behind continuing it
• Why podcasting is my favorite form of content creation after experiences creating courses, blogging, sharing on Instagram, TikTok, and YouTube
• The energetics of a successful podcast!
• The ways the podcast has helped me grow personally and professionally
• How switching my attention from the technical aspects of sharing my voice to the energetic aspects changed everything 
• How the podcast has remained the of my content universe as I’ve gone through multiple iterations of how I show up online
• How solo episodes have unexpectedly become a huge part of the podcast 
• My creative process for recording solo episodes
• How I make promo materials and graphics for podcast episodes  
• Some of the tools I’ve used to grow the podcast
• How I find and book podcast guests
• Top ways I’ve monetized the show 
• The easiest way to start monetizing your podcast no matter where you’re at in your podcasting journey

Episode sponsor:

Zencastr, my #1 podcasting tool since day one of this podcast. Zencastr provides crystal clear sound and gorgeous HD video. Use my special link https://zencastr.com/pricing?coupon=KSENIA&fpr=lek58 and use code KSENIA to save 30% off your first three months of Zencastr professional. 

Podcasting resources:

• Zencastr for podcast recording and post-production (use code KSENIA)
• Chartable
• Creative Market
• Canva Pro 
• Epidemic Sound
• My tech setup (Shure MV7 Mic with a stand and this Logitech Webcam or MacBook Pro Built-in Camera)
• Audacity software for when I want to record an episode on my computer (for solo episodes and in-person episodes)
• Auphonic (automatic post-production for times I record locally on my computer, not on Zencastr) 
• Transformational Speaking audiobook by Gail Larsen
• Tim Ferriss How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins) (#538)

Related episodes:

• 224 Let Go Of The Myth Of Getting Somewhere and Trust The Timing Of Your Quantum Path – BRITTANY EASTMAN 
• 198 Trust What’s Coming Next, The Universe Only Gives Upgrades – DOE PAORO aka @doeknowsthings on TikTok
• 170 TikTok’s Grooviest Couple Is Bringing Healing to The World – GROOVE WITH GAIA aka CAM AND ELI on Movement, Mindfulness & Plant Medicine
• 161 Rasa Founder Lopa van der Mersch: Business As Its Own Energetic Being, Plant Consciousness and Energy Intelligence
• 85 Dr. Andrew Weil – Expanded Consciousness, Breathwork & Matcha
• 47 Dr. Josh Axe: How Vision, Strategy & Spiritual Practice Led To 17 Million Monthly Visitors

Connect with Ksenia: 

• kseniabrief.com
• Instagram @ksenia.brief
• YouTube Ksenia Brief
• TikTok @ksenia.brief
• Subscribe, rate and review the podcast on Apple Podcasts
• Follow the podcast on Spotify

Transcript: