Shannon Lutz of The Social Bungalow: Build Your Business, Not Followers

Shannon (Lutz) Matson is a marketing mentor and owner of The Social Bungalow (@thesocialbungalow), where she creates high converting marketing strategies for female entrepreneurs who want to become wildly in demand.

I learn something every time I come across Shannon’s content on Instagram – and let me tell you, she’s generous with dropping knowledge to her community.

We discuss:

My a-ha moment from exploring Shannon’s work
Shannon’s journey from corporate to self-employed
How long she had a side hustle before leaving her corporate salary
How long did it take to reach $10k months?
The role that social media in building a niche business that brings $30-100k per month
Why you don’t need tens of thousands of followers to have a successful business
How to use smaller following to your advantage
How to scale your services from one-to-one to one-to-many
Instagram algorithm explained
Relationship building on Instagram
How to be efficient on social media and batch content
How Shannon started creating online products
Front-end launches and backend launches
Why you should consider lifetime value of your customers
The power of understanding your customers’ pain points
Shannon’s morning routine
Creating free vs paid offerings
Passive income and revenue stacking
How to not leave money on the table
How to create an entry to anchor program suite that makes money
How to build a successful business on instagram even if you don’t love using it as an individual
How to batch content for social media
How to not be afraid of the camera
The role of branding in an online business
How to be consistent on Instagram