INDAY Founder Basu Ratnam: Shifting from External Validation to Spiritual Fulfillment

Basu Ratnam is the founder and CEO of INDAY, an everyday eatery rooted in the Indian philosophy of food as medicine with seasonal dishes, a beautiful emphasis on sustainable sourcing and community.

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We discuss:

What led Basu to starting INDAY: from being brought up in an Indian household in New York to working in finance
Indian concepts that guide Basu in life and work today
The Ayurvedic principles that inspire Inday’s philosophy and menu
Redefining wellness
Redefining success
Letting go of fixed mindset
Top lessons Basu has learned from starting and running INDAY
Building a human-centric restaurant business
Mindfulness practices that all INDAY employees are invited into
The conscious choice to grow mindfully, not explosively
Basu’s relationship with social media
Is Kitchari coming back to INDAY?

Watch this conversation on YouTube:

About Basu Ratnam:

Basu is the founder and CEO of a Indian inspired restaurant group. INDAY launched in 2016 in New York City has 5 locations in Manhattan and is expanding in to new markets in the coming months. In April 2020, INDAY quickly pivoted its restaurants to serve thousands of meals to local health organizations and hospital networks. During India’s second wave in 2021, Basu organized a series of in person fundraisers and a global restaurant campaign to raise over $900k for emergency food rations, ventilators and direct relief in India.

Prior to founding INDAY Basu was an investor at Sycamore Partners, a consumer and retail focused private equity fund with $3.5B under management. Basu graduated with a B.A. from Brown University, where he was the Captain of the Ivy League Champion Men’s Tennis Team. Basu resides in lower Manhattan, and has a love for food, wellness and social impact.