Amy Fraser of OKREAL: Decide You’re Going To Be Ok, Act Confident, and Keep Moving Forward

17: Decide You’re Going To Be Ok, Act Confident, and Keep Moving Forward – OKREAL Founder Amy Fraser

Founder of OKREAL Amy Fraser is a dear friend and a powerhouse businesswoman committed to helping women find fulfillment through community and connection. The website OKREAL was love at first sight – it’s a brilliant and relatable curation of wisdom like no other. Back when Amy was in New York, we used to meet up for breakfast and have the most enlightening brainstorming sessions. This time around, we’re sharing our conversation with you.

Listen on Apple Podcasts or Spotify

In this episode, we talk about:

How Amy went from writing a website that no one but her mom read to creating a global content and events empire based on empowering women
How OKREAL didn’t make money for one year after launching and what Amy did to start monetizing it
The role that social media played in the success of OKREAL
The mindset that helped her build a successful business
How Amy built extremely successful series of events for women sponsored by brands like Everlane and Lou & Grey
What non-traditional marketing moves she used to grow OKREAL
Fulfillment over success
Where she found support when going through a divorce while pregnant and becoming a single mom

Mentioned:

A vintage interview with Amy on Breakfast Criminals

Connect with Amy Fraser:

About OKREAL:

OKREAL is a curation of wisdom shared by aspirational women. Through online content and offline activations, we guide women in determining what their version of fulfillment looks like and how to create it. OKREAL is based in New York City and was founded by Amy Fraser in 2014. Amy Fraser is a communicator whose mission is to uplift women through community and connection. She founded OKREAL to provide a resource for a modern community of women who are striving to create their own path, and want authentic advice to help them do so.