WELL+GOOD Co-Founder Melisse Gelula On Purpose and Bootstrapping A Wellness Media Company to an Acquisition and a Community of 12 Million

How does one bootstrap a wellness startup from a simple website to a digital empire that has 12M monthly unique visitors and sells to a major player in the media space? In this episode, you’ll get a behind the scenes look into the rise of WELL+GOOD through the eyes of its co-founder Melisse Gelula, who went from training to be a psychoanalyst to being named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine.

This week, the gorgeous Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book is out, and my Superfood Galaxy Oatmeal recipe with moringa is included alongside names like Venus Williams, Dr. Mark Hyman and Dave Asprey (#nbd).

Also, I’ve been honored to have been featured by WELL+GOOD on multiple occasions over the years (here, here and here).

Listen on iTunes or Spotify.

In this episode, we discuss:

How food can be a pathway into wellness
Being on the front lines of the healthy food revolution
How WELL+GOOD activated 100 global wellness movers and shakers to contribute to their first book
How to stand out in the wellness space
How to get featured by WELL+GOOD
What psychoanalysis and wellness media have in common
Building a personal brand VS a media company in today’s digital landscape
What role social media plays in WELL+GOOD’s success
Why a “backpack of purpose” and meaningfulness is a must for success

Mentioned in this episode:

Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book
Founder of @lotuswei Katie Hess on Woke & Wired Podcast
Taryn Toomey
Drew Ramsey MD
Barry’s Bootcamp
SoulCycle

Connect with Melisse:

Connect with Woke & Wired:

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Quotes by Melisse Gelula:

“Wellness isn’t about losing weight to please other people. Wellness is about adding something that helps the best part of yourself be expressed.”
“Food is the source of pleasure and community.”
“Be someone people want to work with.”
“Finding meaningfulness in your work makes it feel effortless.”
“Show up to your job with a backpack of purpose. “
“There’s no face mask for the mind.”