Melissa Hall: The Future Of Branding | Privilege & Non-Performative Allyship
Melissa Hall is brand strategist, speaker and educator. I met Melissa through our mutual love for ceremonial cacao and in this very timely conversation we talk about Melissa’s work and her experience being a black entrepreneur working in fashion, lifestyle, and wellness.
We also explore the questions of privilege, non-performative allyship and creating long-term change.
We cover:
- The future of branding
- Why wellness has to be the foundation of every business
- How to elevate your brand in today’s digital world
- How the future of fashion includes mindfulness, sustainability and diversity
- Melissa’s journey from fashion into wellness
- Navigating wellness and fashion as a black woman
- Why she feels more liberated than ever to promote her services
- The energetics of investing into your business
- How do we make fashion and wellness more inclusive?
- Non-performative allyship
Mentioned:
- 7 Important Questions Every Entrepreneur Should Ask Themselves
- ‘This Is A Very Strange Time To Be A Black-Owned Business’ by Trinity Mouzon on HuffPost
- The Heart Bowl
- What is cacao ceremony
Connect with Melissa:
Connect with Woke & Wired:
- If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it).
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About Melissa Hall:
Melissa Hall is on a mission to help people in business and in health. She is a brand strategist, speaker and educator that works with fashion, lifestyle, and wellness companies. She is the founder of Melissa Hall Consulting and The Emerging Designer, a network for designers and creative professionals. She has taught at the Fashion Institute of Technology (FIT) for the past decade helping fashion design entrepreneurs grow their business.
Her latest venture, the Wellness + Work Project aims to help others balance their health and professional goals.
You can find her at the Union Square Farmer’s Market every Saturday prepping for Eat With Melissa.
Quotes:
“Privilege can be a beautiful thing… when you act.”
Other episodes you might like:
- 65: Tanyka Renee – How To Create Iconic Content & Use Visualization To Grow On Instagram
- 19: Jasmine Takanikos: Making Brand Strategy Personal And Being The Energy Source Of Your Business
- 10: Blair Badenhop: How To Brand Yourself In The Wellness World, Create Magnetism and Success By Tapping Into Who You Truly Are
