Dr. Josh Axe: How Vision, Strategy & Spiritual Practice Led To 17 Million Monthly Visitors
Dr. Josh Axe’s website draxe.com comes up every time I look up nutritional information for Breakfast Criminals recipes. I’m not alone – Dr. Axe started and runs one of the world’s largest health websites in the world with 17 million monthly visitors. Talk about powerful SEO! At Woke & Wired, I’m all about the intersection of smart strategy and letting the Divine take the lead, and Dr. Josh Axe is the perfect example of exactly that.
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In this very special episode, we cover:
- The steps Dr. Axe took to grow a newsletter for his patients into one of the world’s largest health websites
- Dr. Axe’s social media strategy and systems that led to millions of followers across YouTube, Instagram and Facebook
- How DrAxe.com is monetized
- What his morning routine and day to day looks like
- How Dr. Axe’s spiritual practice has impacted his business
- Why he makes his team create vision boards
- The books that have most impacted Dr. Axe’s life
- How his mom’s cancer diagnosis drove him to get into alternative medicine, and how a variation of Keto diet contributed to her healing cancer naturally
- Busting Keto myths: what it is and what is not
- How his expertise in Chinese herbs and Ayurveda informs his product formulations
- Why giving anything you do 100% is a must
- The importance of saying no
- What personal growth has to do with being of service
- What Dr. Axe looks for when hiring
Mentioned in this episode:
Dr. Axe’s new book:
- Keto Diet: Your 30-Day Plan to Lose Weight, Balance Hormones, Boost Brain Health, and Reverse Disease by Dr. Josh Axe
Other books Dr. Axe recommends:
- Today Matters: 12 Daily Practices to Guarantee Tomorrows Success by John Maxwell
- The Circle Maker: Praying Circles Around Your Biggest Dreams and Greatest Fears by Mark Batterson
- Way of the Peaceful Warrior: A Book That Changes Lives by Dan Millman
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
People:
- Dr. Josh Axe’s wife Dr. Chelsea Axe
- Dr. Will Cole (check him out on Woke & Wired episode 36!)
- Vani Hari aka Food Babe
Connect with Dr. Josh Axe:
About Dr. Josh Axe:
Dr. Josh Axe, founder of Ancient Nutrition and DrAxe.com, he is a certified doctor of natural medicine (DNM), doctor of chiropractic (DC) and clinical nutritionist (CNS) with a passion to help people get healthy by empowering them to use nutrition to fuel their health. He is the bestselling author of Eat Dirt, and KETO DIET. He operates one of the world’s largest health websites at DrAxe.com, which has over 17 million visitors a month looking for healthy recipes, herbal remedies, nutrition and fitness advice, and information on essential oils and natural supplements. Dr. Axe is also the co-founder of Ancient Nutrition, which provides protein powders, holistic supplements, vitamins, essential oils and more to the modern world.
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Quotes by Dr. Axe:
“Personal growth is not about self-actualization, but about supporting others in meeting their dreams and growing along the way.”
“Be strategic and talk to people who’ve done what you want to do.”
“Don’t try to do it on your own. Teamwork makes the dream work.”
“Where I am today business-wise has exceeded what I dreamed up.”
“Focus on the social media platform that reflects your greatest strength. Not everyone’s got to be on every platform.”
“When you say yes to the things that are good, you say no to the things that are great.”
“I only focus on things that are good for my spiritual health.”
“Keto is not a lifetime diet, but a short term fast.”
“I’m not here to fulfill my own desires and be happy. I’m here to serve and love others.”
“Personal growth is about helping others make their life the best.”
