Amy Jo Martin: Your Value Is Not In Your Social Media Numbers

Amy Jo Martin is the author of New York Times best-seller Renegades Write the Rules, host of the Why Not Now? Podcast, and the woman responsible for getting Shaquille O’Neal and Dwayne “The Rock” Johnson on social media. Yes, she’s that kind of an OG in the social media world. I learned about Amy Jo when my friend Linda, who works at Headspace, gave me her book. 3 years after reading the book, and shortly after recording this interview, I ended up joining Amy Jo Martin’s Renegade Brand Bootcamp, which had a big impact on how I run my business.

Would you be interested in a solo episode where I share my takeaways from being in Amy Jo Martin’s mastermind aka Renegade Brand Bootcamp? Please let me know in the comments below.

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We discuss:

What made Amy Jo Martin shift her focus from metrics to alignment and intuition
What made her shut down her digital agency and what her business looks like today
The lessons she learned from running a social media business
Why creating a personal brand is an inside job
How to let go of what other people will think about you
Why “hustle” is a romanticized concept
How to not let social media metrics dictate your self-worth
How to manage anxiety and connect to your inner wisdom in the noisy digital world
How to set healthy boundaries with social media
What role alignment and body intelligence play in her business
The importance of slowing down
Why it’s important to let things happen instead of making them happen

Resources:

Headspace meditation app – if you’re new to the app, use code BREAKFASTCRIMINALS to get 30 days free!
Suzy Batiz, founder of Poo~Pourri and Amy Jo Martin’s mentor
Ksenia on Why Not Now podcast

Connect with Amy Jo Martin:

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A post shared by Amy Jo Martin (@amyjomartin) on Feb 20, 2019 at 11:09am PST

About Amy Jo Martin:

“Amy Jo Martin is the author of New York Times best-seller Renegades Write the Rules, and host of the acclaimed Why Not Now? podcast. In 2009, Amy Jo founded Digital Royalty, to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with renowned brands such as Dwayne “The Rock” Johnson, Hilton Worldwide, Shaquille O’Neal, Nike and many others, to successfully humanize their presence online. Her motto: “Humans connect with humans, not logos”. After a successful 7-year run, she exited Digital Royalty in 2016.

Amy Jo has a social media following of more than 1 million people and was named the third most powerful woman on Twitter by Forbes. In 2018, Amy Jo launched the Renegade Brand Bootcamp – a 3-month intensive training course designed to help Female founders own their voice online and elevate their businesses.”

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