Aileen Xu Of Lavendaire: How To Grow On YouTube And Make Money On Lifestyle Design Products
Aileen Xu is a content creator, entrepreneur and artist of life. She makes videos, hosts a podcast, and created the Artist of Life Workbook and Daily Planner by Lavendaire. I originally found Aileen through her YouTube videos, and then we connected through Katie Dalebout.
This conversation will give you a valuable behind-the-scenes glimpse into being a YouTuber and how to run a content business the smart way.
We talk about:
- How to grow a YouTube channel
- What Aileen’s day-to-day as a content creator and YouTuber looks like
- How she transitioned from music to lifestyle design
- How long it took to grow her YouTube to 830K subscribers
- The mistakes she made on YouTube before finding her true tribe
- Being ok with being a multi-passionate creative and entrepreneur
- What the revenue streams of her business as a content creator are
- The lessons she’s learned from creating sponsored content with brands
- How she built a business that doesn’t depend on brand sponsorships
- Aileen walks us through how she created the workbooks sold in her online shop and made it 50% of her overall revenue
- What’s more effective – Facebook and Instagram ads or influencer promotion?
- Why it’s vital to not obsess over your social media numbers
- Aileen’s daily rituals to stay grounded
- The most powerful lifestyle design exercise from the Artist Of Life Workbook that you can do right now
- How to create healthy boundaries with social media
- What the future of social media holds, according to Aileen
Resources:
- Artist Of Life Workbook
- Safia Nygaard on YouTube
- If you prefer digital workbooks that you can download and fill out right away, check out the Biz Babe Workbooks I co-created with Abbi Miller
Books:
- The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book by Don Miguel Ruiz and Janet Mills
- The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield and Janet Switzer
- The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness
Connect with Aileen Xu @lavendaire:
Connect with Ksenia:
- kseniabrief.com
- Ksenia’s email list
- Instagram @ksenia.brief
- YouTube Ksenia Brief
- TikTok @ksenia.brief
- Subscribe, rate and review the podcast on Apple Podcasts
- Follow the podcast on Spotify
Quotes by Aileen Xu:
“It’s never too late to start a YouTube. People will always say social media is too saturated, but you can always create your own market – there are so many niches that have not been filled.”
“You don’t have to follow what parents and society tell you to do.”
“The goal is not to grow followers, but to enjoy the process of what you’re doing.”
